In the News

Media Contact:

Maria Verven, Verve P.R.


Publication: StarTribune
Date: Dec. 23, 2010
Full article here

Using questions that measure a person's interests ranging from "compulsion to aversion," the test goes beyond the workplace to gauge leadership and people skills, recreational preferences, social activism and technical aptitude.

The program then delivers automatically a free, 10-page narrative that steers applicants to general career possibilities. 

One reason the business has survived despite the lack of promotion is Neils' decision to recruit affiliates -- career coaches, outplacement firms and school counselors -- to put the MAPP test on their websites in return for a 15 percent cut of any ensuing sales.

Publication: Wall Street Journal
Date: Apr. 22, 2010

Full article

The MAPP, administered by the Edina, Minn.-based International Assessment Network, presented questionnaire results in a long narrative, explaining how we interact with nine work-related faculties. The report's assessments seemed to fit us, such as our motivations (we don't require recognition, can work in foreground or background), our aptitudes (OK at math; highly verbal), reasoning style (big picture) and so forth.

It also offered a list of 20 likely job fits (including our current and former positions), as well as links to a job database where we could sync test results to different jobs and see how well they would suit us based on a variety of criteria. This test seemed to classify us as more of the "loose artist" personality, who doesn't like deadlines or structure and is highly intuitive, which isn't how we view ourselves. But other observations, like our current and possible future career choices, were on-target.